Multilingual campaign encourages smoking cessation in Arabic.
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Swedish Heart Lung Foundation, Stockholm, Sweden
Publication date: 2023-04-27
Popul. Med. 2023;5(Supplement):A1527
Background and objectives: The Covid Pandemic had caused concern among many smokers after reports that smoking may be a risk factor for more severe disease with covid-19. To reach the general health benefits of smoking cessation, Sluta-Röka-Linjen (Quit smoking telephone line) and the Swedish Heart Lung foundation developed a joint campaign in Arabic. Statistics from the Public Health Authority show that foreign-born Swedes are over-represented among those infected by the coronavirus. Smoking is also more common among foreign-born, especially men. Methods: The campaign reaches out to those who wanted to quit, both during and after the pandemic. Smoking contributes to unequal health. The campaign, which had by the name "Smoking cessation improves your health directly", highlighted the positive health benefits a smoking cessation entail. The campaign was run in social media such as Facebook, Instagram and from May to September 2020. The message was focused on improvements a smoking cessation makes in the short and long term. Results: The campaign has had a major effect on the number of new clients on the Stop Smoking line, especially in the Arabic-speaking. The Arabic-speaking clients increased by 1486. Compared with the same period last year, this is an increase of 754 percent. Conclusions: There seems to be a great potential to reach and a great willingness among the Arabic-speaking population to get help by telephone to quit smoking.    
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