“Positive Signage and Certification as Complementary Strategies for Tobacco-Free and Health-Promoting Environments: Experiences from Switzerland”
 
 
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Network Forum Nikotinprävention und Beratung Schweiz (FNBS), Zurich, Forum Nikotinprävention und Beratung Schweiz (FNBS), Zurich, Switzerland
 
 
Popul. Med. 2026;8(Supplement Supplement 1):
 
ABSTRACT
INTRODUCTION:
the forum nikotinprävention und beratung schweiz (fnbs) is a national network that develops and implements evidence-based strategies for tobacco and nicotine prevention in various institutional settings. its aim is to anchor health-promoting environments in a sustainable way. fnbs collaborates with hospitals, universities, hotels, and other organizations, combining practical expertise with internationally recognized standards.

METHODS:
a central tool of fnbs is positive signage, guided by the principle “guidance instead of prohibition.” the signs rauchfrei – smoke free® and raucherzone – smoking area® provide clarity for staff, patients, guests, and visitors. the “signalisieren” process includes consultation, situational analysis, selection and design of the signs, as well as support during implementation and follow-up. this makes institutional rules visible and increases acceptance. as a complementary process, fnbs also offers the international gnth certification (bronze/silver/gold) for healthcare institutions. this certification assesses leadership and strategy, treatment, staff training, workplace health promotion, communication, public engagement, and the implementation of smoke-free environments. re-certification every four years ensures sustainability.

RESULTS:
between 2021 and 2025, signs were successfully introduced in hospitals, hotels, and universities of applied sciences. feedback indicates clearer orientation in daily routines, fewer conflicts between smoking and non-smoking individuals, and greater visibility of preventive messages. institutions that additionally completed the certification process reported strengthened internal structures and increased credibility externally. the combination of visible signage and quality-assured certification proved to be particularly effective.

CONCLUSIONS:
fnbs integrates network expertise, innovative positive signage, and international quality standards. experiences in switzerland demonstrate that this combination effectively supports the creation of health-promoting environments. the model shows strong potential for transfer to other countries and contexts and contributes to the global public health goals of equity, sustainability, and inclusivity.
eISSN:2654-1459
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