The determinants of the acceptance of restrictions on unhealthy food advertising
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Department of Health Promotion and e-Health, Institute of Public Health, Jagiellonian University Medical College, Krakow, Poland
Department of Health Promotion and e-Health, Institute of Public Health, Jagiellonian University Medical College, Poland
Publication date: 2023-04-27
Popul. Med. 2023;5(Supplement):A837
Background and Objective: The last decade faced the re-discovery of commercial determinants of health (CDoH). Significant research is currently conducted on the corporate aspects of CDoH. This study aimed to assess society’s readiness to adopt restrictive measures against unhealthy food advertising. Methods: The analysis was based on data from an online survey in 2008 Polish adults aged 18-65. The questionnaire comprised 86 items, including instruments measuring health literacy (HL) and e-health literacy (eHL). The multivariable logistic regression model (MLRM) was developed for the variable reflecting respondents’ acceptance of the ban on unhealthy food advertising. Results: 46.9% (n=943) of respondents supported introducing some form of ban on advertising unhealthy food products. MLRM revealed that HL and eHL were significantly associated with the support of such measures. Persons with higher eHL (more likely than those with lower eHL supported such restrictions (all following Results were given as odds ratio and 95% confidential interval: 1.05, 1.03-1.07). Respondents with an undetermined level of HL were less prone to support the ban on advertising than those with inadequate HL (0.57, 0.40-0.82). Older persons supported the adoption of restriction in comparison to younger ones (1.03, 1.02-1.04), persons with the highest level of education compared to those with the lowest level (1.76, 1.10-2.82), and students compared to employees (1.60, 1.03-2.48). Singles compared to married (0.68, 0.52-0.88) and persons who did not reveal their income compared to those from the lowest income group were less likely to support restrictions (0.69, 0.49-0.98). Conclusions: The views of public opinion about adopting more restrictive measures against the consumption of unhealthy food products depend on the complex interplay of various determinants. However, the development of skills and attitudes encompassed in health literacies seems to be an essential intervention in preparing society for the Introduction of countermeasures to the impact of commercial determinants.
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