Empowering Men's Health: Strategies to Enhance Health-Seeking Behaviour in Rural Limpopo, South Africa
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Public Health, University of Venda, Thohoyandou, South Africa
Popul. Med. 2026;8(Supplement Supplement 1):
ABSTRACT
BACKGROUND:
Globally, men have reportedly experienced poor health outcomes associated with their poor health-seeking behaviour. Implementing various strategies could help improve men’s health-seeking behaviour and achieve better health outcomes for men. This study aimed to develop strategies that can be used to improve men’s health-seeking behaviour in Limpopo Province, South Africa.
METHODS:
A multi-phase approach was used. In phase 1, a systematic review was conducted on strategies used to improve men’s health-seeking behaviour to evaluate their effectiveness in improving men’s health-seeking behaviour. In phase 2, a convergent mixed-methods study was conducted, and the findings were integrated. In phase 3, Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was applied to the merged findings to identify factors that are categorised as strengths, weaknesses, opportunities, and threats. The SWOT analysis outcomes were subjected to the Build, Overcome, Explore, and Minimise (BOEM) Model. The BOEM-derived actions were then integrated and used to formulate strategies.
RESULTS:
A total of 14 strategies were developed and include challenging societal and cultural norms, implementation of patient satisfaction surveys, intensifying healthcare staff compliance with policies and guidelines, reduction of waiting time; regular staff training, employing male nurses and community health workers; community outreach campaigns, advocacy; introduction of male dedicated sections in existing health facilities, and use of technology.
CONCLUSIONS:
Applying developed strategies could help improve men’s health-seeking behaviour and create awareness of the importance of utilising healthcare services among the male population. It could also address misconceptions and stigma around using health care services in communities.